Playdium®
Playdium®
Playdium®
Youthful graphics and photography for a Gen-Z market.
Youthful graphics and photography for a Gen-Z market.
Role: Concepting · Design
Role: Concepting · Design
Date: 2020
Date: 2020
About project
Living wild.
Playdium was a brand still living in the '90s - with a super outdated brand look, they needed new photography, graphics, and patterns to help bring their brand to the Gen-Z market.
I contributed a lot of handwritten illustrations and graphics to this project that I really love for their energy - I even wrote the tagline, which you can see scrawled on new build Playdium structures in the GTA!
And if you've scrolled to the video of the funnel cake - I'm also available for hand model work.
Design & Illustration: Andrea Zadro
Animation: Jason Tennant
Art Direction: Erikson Melton
Creative Director: Mike Lucas
Food Photography: Andrew Grinton
About project
Living wild.
Playdium was a brand still living in the '90s - with a super outdated brand look, they needed new photography, graphics, and patterns to help bring their brand to the Gen-Z market.
I contributed a lot of handwritten illustrations and graphics to this project that I really love for their energy - I even wrote the tagline, which you can see scrawled on new build Playdium structures in the GTA!
And if you've scrolled to the video of the funnel cake - I'm also available for hand model work.
Design & Illustration: Andrea Zadro
Animation: Jason Tennant
Art Direction: Erikson Melton
Creative Director: Mike Lucas
Food Photography: Andrew Grinton
About project
Living wild.
Playdium was a brand still living in the '90s - with a super outdated brand look, they needed new photography, graphics, and patterns to help bring their brand to the Gen-Z market.
I contributed a lot of handwritten illustrations and graphics to this project that I really love for their energy - I even wrote the tagline, which you can see scrawled on new build Playdium structures in the GTA!
And if you've scrolled to the video of the funnel cake - I'm also available for hand model work.
Design & Illustration: Andrea Zadro
Animation: Jason Tennant
Art Direction: Erikson Melton
Creative Director: Mike Lucas
Food Photography: Andrew Grinton