Playdium®

Playdium®

Playdium®

Youthful graphics and photography for a Gen-Z market.

Youthful graphics and photography for a Gen-Z market.

Role: Concepting · Design

Role: Concepting · Design

Date: 2020

Date: 2020

About project

Living wild.

Playdium was a brand still living in the '90s - with a super outdated brand look, they needed new photography, graphics, and patterns to help bring their brand to the Gen-Z market.

I contributed a lot of handwritten illustrations and graphics to this project that I really love for their energy - I even wrote the tagline, which you can see scrawled on new build Playdium structures in the GTA!

And if you've scrolled to the video of the funnel cake - I'm also available for hand model work.

CREDITS · CREDITS · CREDITS ·
CREDITS · CREDITS · CREDITS ·

Design & Illustration: Andrea Zadro
Animation: Jason Tennant
Art Direction: Erikson Melton
Creative Director: Mike Lucas
Food Photography: Andrew Grinton

THAT'S MY HANDWRITING

About project

Living wild.

Playdium was a brand still living in the '90s - with a super outdated brand look, they needed new photography, graphics, and patterns to help bring their brand to the Gen-Z market.

I contributed a lot of handwritten illustrations and graphics to this project that I really love for their energy - I even wrote the tagline, which you can see scrawled on new build Playdium structures in the GTA!

And if you've scrolled to the video of the funnel cake - I'm also available for hand model work.

CREDITS · CREDITS · CREDITS ·
CREDITS · CREDITS · CREDITS ·

Design & Illustration: Andrea Zadro
Animation: Jason Tennant
Art Direction: Erikson Melton
Creative Director: Mike Lucas
Food Photography: Andrew Grinton

THAT'S MY HANDWRITING

About project

Living wild.

Playdium was a brand still living in the '90s - with a super outdated brand look, they needed new photography, graphics, and patterns to help bring their brand to the Gen-Z market.

I contributed a lot of handwritten illustrations and graphics to this project that I really love for their energy - I even wrote the tagline, which you can see scrawled on new build Playdium structures in the GTA!

And if you've scrolled to the video of the funnel cake - I'm also available for hand model work.

CREDITS · CREDITS · CREDITS ·
CREDITS · CREDITS · CREDITS ·

Design & Illustration: Andrea Zadro
Animation: Jason Tennant
Art Direction: Erikson Melton
Creative Director: Mike Lucas
Food Photography: Andrew Grinton

THAT'S MY HANDWRITING

Toronto, ON


Tel: +416 528 8151

andreazadro@gmail.com

© 2024 AZ

Change theme

Toronto, ON


Tel: +416 528 8151

andreazadro@gmail.com

© 2024 AZ

Change theme

Toronto, ON


Tel: +416 528 8151

andreazadro@gmail.com

© 2024 AZ

Change theme