Melt®
Melt®
Melt®
An award-winning project for Cineplex's in-house dessert shop.
An award-winning project for Cineplex's in-house dessert shop, perfect for that social media shot.
An award-winning project for Cineplex's in-house dessert shop.
Role: Concepting · Branding · Design · Resourcing
Role: Branding · Design · Resourcing
Date: 2017
Date: 2017
About project
Now Trending - Hyped Up Desserts.
Melt was Cineplex's venture into the novelty dessert shop, and my team's task was to explore what a trendy, Instagram-worthy brand for desserts would look like.
From the ground up, I conceptualized and sketched the logo, sourced an illustrator, created brand guidelines, and worked with photographers and food stylists to craft a perfect social-media ready backdrop for this super-sweet brand.
HOW Magazine Design Award 2018 — Entertainment
Design & Art Direction: Andrea Zadro
Food Photography: Chris Robinson
Illustrator: Jason Vandenberg
About project
Now Trending -
Hyped Up Desserts.
Melt was Cineplex's venture into the novelty dessert shop, and my team's task was to explore what a trendy, Instagram-worthy brand for desserts would look like.
From the ground up, I conceptualized and sketched the logo, sourced an illustrator, created brand guidelines, and worked with photographers and food stylists to craft a perfect social-media ready backdrop for this super-sweet brand.
HOW Magazine Design Award 2018 — Entertainment
Design & Art Direction: Andrea Zadro
Food Photography: Chris Robinson
Illustrator: Jason Vandenberg
About project
Now Trending - Hyped Up Desserts.
Melt was Cineplex's venture into the novelty dessert shop, and my team's task was to explore what a trendy, Instagram-worthy brand for desserts would look like.
From the ground up, I conceptualized and sketched the logo, sourced an illustrator, created brand guidelines, and worked with photographers and food stylists to craft a perfect social-media ready backdrop for this super-sweet brand.
HOW Magazine Design Award 2018 — Entertainment
Design & Art Direction: Andrea Zadro
Food Photography: Chris Robinson
Illustrator: Jason Vandenberg