Cineplex®
Cineplex®
Cineplex®
I began my career at Cineplex, a film institution with a long history in the theatrical Canadian market. Starting as a production designer in 2014 and eventually working my way up the ladder into art direction, I had the pleasure to be a part of numerous campaigns over the years, culminating in an entire brand refresh in 2021, which is the main project explored in detail below.
I began my career at Cineplex, a film institution with a long history in the theatrical Canadian market. Starting as a production designer in 2014 and eventually working my way up the ladder into art direction, I had the pleasure to be a part of numerous campaigns over the years, culminating in an entire brand refresh in 2021, which is the main project explored in detail below.
Role: Branding · Art Direction · Design
Role: Branding · Art Direction · Design
Date: 2021
Date: 2021
About project
Total Rehaul.
After years of adding programs and complicating our lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
The end result was a new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
Design & Art Direction:
Andrea Zadro, Carolina Sattie
Design Director: Mike Lucas
About project
Total Rehaul.
After years of adding programs and complicating our lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
The end result was a new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
Design & Art Direction:
Andrea Zadro, Carolina Sattie
Design Director: Mike Lucas
About project
Total Rehaul.
After years of adding programs and complicating our lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
The end result was a new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
Design & Art Direction:
Andrea Zadro, Carolina Sattie
Design Director: Mike Lucas
About project
VIPs only.
VIPs only.
A Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
I loved the experience of this shoot because it marked the first time that I truly took the lead on execution and brought a vision to life. From casting to wardrobe, from the photographer to lighting, these elements came together just as I had hoped. The end result was a warm and inviting message that aimed to change the perception of what the VIP lounge could be.
A Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
I loved the experience of this shoot because it marked the first time that I truly took the lead on execution and brought a vision to life. From casting to wardrobe, from the photographer to lighting, these elements came together just as I had hoped. The end result was a warm and inviting message that aimed to change the perception of what the VIP lounge could be.
Design & Art Direction:
Andrea Zadro
Producer: Hannah Bird
Photographer: Nick Wong
Design & Art Direction:
Andrea Zadro
Producer: Hannah Bird
Photographer: Nick Wong
